FMCG Logistics & Distribution
Fast. Flexible. Reliable. Built For Africa's Growing Consumer Market.
The FMCG industry runs on speed, shelf-life, and constant movement. Land and Sea Shipping offers smart, responsive logistics solutions for FMCG brands, distributors, retailers, and manufacturers across Africa and the globe.
Whether you're shipping beverages, household goods, toiletries, pet food, or dry groceries, we understand your timelines, your compliance needs, and the pace of your market. From global brands entering Africa to African brands exporting across the continent and beyond, we make sure your cargo moves with precision and consistency.
We support:
- Multinational FMCG brands
- Distributors & wholesalers
- Retail chains & e-commerce platforms
- Importers & exporters of consumer-packaged goods
- Beverage, cosmetic, and cleaning product manufacturers
Inbound Logistics (Imports)
We import a wide range of consumer goods into Southern Africa, including:
- Packaged foods, dry groceries, canned goods
- Beverages (water, soft drinks, energy drinks, alcohol)
- Personal care (soap, shampoo, razors, skincare, oral care)
- Household products (detergents, cleaning supplies, paper goods)
- Pet food and baby products
- Electronics, appliances, toys, and small FMCG-related goods
We handle shipping from:
- Asia (China, Vietnam, Thailand, India)
- Middle East (UAE, Saudi Arabia)
- Europe (Germany, Netherlands, UK, Italy)
- Americas (USA, Brazil)
Outbound Logistics (Exports)
We assist local and regional brands to distribute across:
- SADC and intra-Africa
- Indian Ocean Islands
- Middle East, Europe & Asia
Key FMCG export verticals include:
- Bottled water, sauces, and snack foods
- Beauty, wellness, and personal hygiene products
- African-made detergents and packaging materials
- Medical consumables and disinfectants
- Alcohol and beverages (RTDs, wine, spirits)
- FMCG starter kits and franchise supplies
Strategic Corridors
- We service key high-demand import and export corridors:
- Durban/Cape Town → Gauteng → SADC (Retail Distribution Routes)
- South Africa → Botswana, Zambia, Zimbabwe, Namibia, Mozambique
- South Africa → Angola & DRC via Walvis Bay, Beira & Kasumbalesa
- Johannesburg → SADC supermarkets and wholesalers
- Asia → Durban / Cape Town / Lusaka / Maputo
- SA → UAE, Qatar, Saudi Arabia (container & airfreight)
- Gauteng Warehousing → National Retail Store Delivery
Services We Offer
- FCL & LCL import/export freight
- Retail distribution and store delivery
- Consolidation & deconsolidation hubs
- Warehousing (ambient, dry, and temperature-controlled)
- Customs clearing through vetted partners
- Product labeling and barcoding compliance
- Project logistics for FMCG promotions or retail launches
- Supply chain coordination for franchise rollout kits
- Real-time updates and stock visibility
- Reverse logistics and returns management
- Last-mile logistics within South Africa and SADC
Why Work With Us
- Deep FMCG experience and local market knowledge
- Cost-effective import and regional distribution solutions
- Temperature-sensitive cargo expertise
- Flexible container, bulk, or pallet-level solutions
- Trusted by regional distributors, supermarkets, and global brands
- Agile enough to handle urgent demand or overflow
- Strategic warehousing and delivery networks
- End-to-end supply chain coordination from factory to shelf
- Technology-enabled visibility and communication
- Full access to our insurance partner: Land and Sea Risk